Effect of Unconscious Thought Processes on Complex Decision Making

Author: Faiza Khan

Supervisor: Dr. Naumana Amjad

Degree: MSc

Year: 2011-2013

University: Institute of Applied Psychology, Punjab University, Lahore, Pakistan


The purpose of this research was to find out the effect of unconscious thought processes on complex decision making. It was hypothesized that accuracy of decision is likely to be affected by unconscious and conscious thought processes. It was also hypothesized that quality of decision is likely to differ for unconscious and conscious thought processes. A mixed pre-post and experimental versus control group research design was used. A sample of (N = 20) (M = 10, F = 10) students was drawn from the Institute of Applied Psychology. An experiment using a judgment task involving four cars and a word-search puzzle as a distraction task was used to collect data. Paired and Independent samples t-tests were used to analyze data. The results showed that there was no significant effect of unconscious thought on accuracy of complex decision making. Also, no significant difference was found between accuracy of decision of unconscious versus conscious thought conditions.

Keywords: Unconscious Versus Conscious, Thought Processes, Complex Decision.

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Corresponding Address: Department of Applied Psychology, University of the Punjab, Lahore, Pakistan. Email: chairperson@appsy.pu.edu.pk, Phone: 92-42-9231245

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