Self-Objectification and Turnover Intention in Female Receptionists

Author: Rabia Akbar

Supervisor: Mahwish Idrees & Iram Fatima, Ph.D

Degree: MSc

Year: 2012-2014

University: Institute of Applied Psychology, Punjab University, Lahore, Pakistan


The present research aimed to investigate the relationship between self objectification and turnover intention in female receptionists with the
mediating role of self-esteem. The Rosenberg Self Esteem Scale
(Rosenberg, 1965) was used to measure self-esteem; Self Surveillance
Scale (Mckinley, 1996) was used to measure self-objectification and
Turnover Intention Scale (Bothma & Roodt, 2013) was used to determine
turnover intention. The sample composed of 100 female receptionists from
different sectors of Lahore. It was hypothesized that there would be a
positive relationship between self-objectification and turnover intentions
in female receptionists. Secondly, there would be a negative relationship
between self-esteem and turnover intentions. Thirdly, it was hypothesized
there would be a negative relationship between self- objectification and
self-esteem. Furthermore, it was hypothesized that self-esteem would
mediate between self-objectification and turnover intention. Results
revealed that there was a positive relationship between self-objectification
and turnover intention whereas no relationship was found between
self-esteem and turnover intention. Also, no relationship was found to
exist between self-objectification and self-esteem. The study would help
women to identify their negative beliefs and attitudes which lead to
self-objectification and would aid psychologists in developing positive
coping strategies to help women work better in various organizational

Keywords: Self-Objectification, Self-Esteem, Turnover Intention.

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Corresponding Address: Department of Applied Psychology, University of the Punjab, Lahore, Pakistan. Email:, Phone: 92-42-9231245

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