Positive and Negative Use of Social and Electronic Media and its Effect on Academic Performance of Professional Degree Students

Author: Fatima Ahmed

Supervisor: Rukhsana Kausar, Ph.D

Degree: MSc

Year: 2012-2014

University: Institute of Applied Psychology, Punjab University, Lahore, Pakistan


The present research aimed to investigate positive and negative use of
social and electronic media and its effect on academic performance of
professional degree students. It was hypothesized that there was likely to
be relationship between social and electronic media and academic
performance and social interaction of students, it was also hypothesized
that there was likely difference regarding academic, social and electronic
media use among Medical and Engineering student, another hypothesis
was technology use and social interaction was likely to the predictors of
academic performance. The sample consists of 150 students 75 medical
students with mean age of (N = 19.27 years, SD = 1.22) and 75
engineering students with mean age of (N = 21.32 years, SD = 1.33) and it
was drawn from (AIMC) Allama Iqbal Medical College, Sheikh Zaid
Medical College and Institute of Electrical Engineering and Technology
and University of the Punjab. Technology use and Social Interaction
Questionnaire and student previous result was used for measure for
Academic Performance. Pearson product moment correlation analysis and
independent sample t-test were used for data analysis. Technology use was
positively correlated with social interaction, and negatively correlated with
academic performance. No differences were found in two groups of
students on technology use, social interaction, and academic performance.
Overall no gender differences were found in technology use, social
interaction, and academic performance

Keywords: Social and Electronic Media, Academic Performance, Professional Degree.

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Corresponding Address: Department of Applied Psychology, University of the Punjab, Lahore, Pakistan. Email: chairperson@appsy.pu.edu.pk, Phone: 92-42-9231245

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