Self-Consciousness, Cosmetics Usage and Body Image in Female Young Adults

Rubab Ali (BS, 2014-2018), Supervisor: Zaeema Farooq

The present study intended to find out relationship between self- consciousness, cosmetics usage and body image in female young adults. It was hypothesized that there would be a relationship between self- consciousness, cosmetics usage and body image. It was also hypothesized that self-consciousness and cosmetics usage would predict body image in female young adults. Correlational research design was used to assess the relationship among variables. Purposive sampling technique was used to recruit the sample female young adult N = 200 with age range 18-26 years. The Self-Consciousness Scale-Revised (SCS-R; Carver & Scheier, 1985), Cash Cosmetics Use Inventory (CCUI; Cash, 1985) and Body Image Concern Inventory (BICI; Littleton, 2003) were used for data collection. Correlational analysis was used to find out the relationship among study variables. Correlation analysis revealed that there was positive relationship between self-consciousness, cosmetics usage and body image. Moreover, hierarchical analysis showed that both self- consciousness and cosmetics usage positively predicted body image. These results have implications in counseling and research settings for assessing the factors and concerns related to body image due to increased use of cosmetics also contributing towards higher self-consciousness.

Keywords: Self-consciousness, cosmetics usage, body image.

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