Perception of Creativity in Pakistani Society

Author: Muhammad Khubaib Kayani

Supervisor: Ms. Afifa Anjum

Degree: Msc

Year: (2009 – 2011)

University: Institute of Applied Psychology, Punjab University, Lahore, Pakistan


This research intended to explore implicit theories of Pakistani society about creativity and creative individuals. First hypothesis was “Innovators are likely to be considered as more creative than adaptors” The second hypothesis was “There are likely to be gender differences in the adaptor innovator rating”. Furthermore, three questions were formulated: 1) “What are the key components of creativity definition in Pakistani society”? 2) “Who are the top ranked creative individuals in Pakistani society”? and 3) “Which field is being perceived as most creative in Pakistani society”? Data was collected through a survey. For required information purposive sampling was done and a sample of N = 155 (81 males and 74 females) participated from seven different fields (artists, doctors, engineers, lawyers, teachers, students and bankers). The participants were of different educational backgrounds ranging from Intermediate to M.Phil. Following questionnaires were used: Puccio, Chimento and González (2003) Survey Questionnaire for perception of creativity and Self constructed questionnaire for most creative individual and most creative field of work. Paired samples t test revealed that Pakistanis rate innovators as more creative than adaptors and there were no gender differences in this rating. Different, original, new, intelligent, best and expert were the key words most frequently associated with creativity. Dr. Abdul Qadeer Khan, Ustad Nusrat Fateh Ali Khan and Abdul Sattar Edhi were rated as most creative and singing as the most creative field of work.

Keywords: creativity, innovators, Pakistani society.

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Corresponding Address: Department of Applied Psychology, University of the Punjab, Lahore, Pakistan. Email:, Phone: 92-42-9231245

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