Likes and Comments on Facebook and Subjective Well-being in University Student

Fatima Ali (BS, 2014-2018) Supervisor: Mujeeba Ashraf, PhD

University: Institute of Applied Psychology, Punjab University, Lahore, Pakistan

Corresponding Address: Department of Applied Psychology, University of the Punjab, Lahore, Pakistan. Email: chairperson@appsy.pu.edu.pk, Phone: 92-42-9231245

Abstract:

The present research was conducted to explore likes and comments on facebook and subjective well-being in university students. Correlational research design was used to explore the relation between likes and comments on facebook and subjective well-being in university students. To collect the data purposive sampling was used. A sample of N = 115 including men and women was selected from different universities of Lahore. It was hypothesized that likes and comments on facebook and subjective well-being would be correlated. Likes and comments on facebook would predict subjective well-being and there would be gender difference in likes and comments on facebook and subjective well-being among university students. Likes and Comments Scale (Zell & Moeller, 2018) was used to explore and describe likes and comments on facebook status updates. Personal Well-being Scale (Lucy Tinkler & Stephen Hicks, 2011) was used to assess subjective well-being of the research participants. Preliminary analysis included test of normality, and reliability analysis. Spearman correlation, backward regression and Mann Whitney U test were conducted as main analysis of the study. Spearman correlation analysis partially approved the hypothesis that only comments on facebook and subjective well-being are correlated. Backward regression analysis revealed that likes and comments on facebook predict subjective well-being. The result of Mann Whitney U approved the hypothesis that university men have high subjective well-being than women of university. This research proved to be helpful to give awareness that facebook users experience better psychosocial and psychological outcomes because responses of their friends make them feel that they care about them.

Keywords: Facebook, subjective well-being, university student.

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