Thesis Title: Gender Difference in Motivation, Frequency and Content of SMS Messages Send By University Students
Author Name: Sanila Majeed
Supervisor: Mujeeba Ashraf
Year: 2017
Degree: MSC
Department: Institute of Applied Psychology
University: Punjab University, Lahore, Pakistan
Corresponding Address: Department of Applied Psychology, University of the Punjab, Lahore, Pakistan. Email: chairperson@appsy.pu.edu.pk, Phone: 92-42-9231245
Abstract
The present research aimed to found out the gender difference in motivation, frequency and content of SMS send by University students. As the study explored gender related difference so between subject design was used. Convenient sampling technique was used to collect the data. Sample of the study was young adult from 18 to 25 age range. For the collection of data TSAQ (Type of Using SMS Assessment Questionnaire) was used (Shayad, 2010). It was hypothesized that there is likely to be a gender difference in frequencies, motivation and content of SMS send by university students. Data was analyzed by MANOVA and Chi Square analysis. The research findings revealed that there is no gender difference in motivation, frequency and content of SMS send by university students. The study also indicates that university students send more SMS to their friends than any other relation. The findings of the study can give a framework or base to develop the guidance and planners for the positive use of mobile phones. It will also play the role to fill the gaps in research field and open the gate for research especially in Pakistan.
Keywords:
Gender difference, motivation, frequency and content of SMS.
